I help brands turn business goals into a relevant digital presence by combining strategy, content and hands-on execution.
Here is how I can help:
Digital Marketing & Content Strategy
Strategic planning for digital presence, defining objectives, channels, formats, tone of voice and metrics.
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Digital presence assessment
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Channel-specific strategic direction
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Definition of editorial pillars
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Content and campaign planning
Social Media Content Creation and Management
Creation, curation and management of social media content, focused on cultural relevance and business objectives.
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Content concepts
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Scripts
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Editorial calendar
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Monitoring and optimisation
Digital Campaigns & Brand Activations
Concept and execution of digital campaigns, launches and activations integrated with events, in-person initiatives or strategic dates.
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Product launches
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Promotional campaigns
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Creator partnerships
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Digital brand activations
Narrative Content & Storytelling
Development of narratives for brands, institutional projects and products across text, audio and video formats.
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Brand storytelling
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Scripts
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Podcasts
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Institutional content
Strategic Consulting and Guidance
Working as a consultant or strategic partner for in-house teams, brands or projects in their development phase.